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Tajem

17 September 2026

What a brand guideline is actually for

Not for you. For the person who has to use it when nobody from the studio is around.

What a brand guideline is actually for

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Two routes, not fourteen17 September 2026 Two routes, not fourteenA wall of logos means the studio has not made a decision and is asking you to make it instead.The year we took fourteen projects17 September 2026 The year we took fourteen projectsWe did four of them badly. Here is what that cost, in money and otherwise.Why our prices are on the website17 September 2026 Why our prices are on the websiteA discovery call whose only purpose is working out what you can afford is a negotiation, not a process.

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